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article in Norrbottens Kuriren, 24 June 2024

The versatile entrepreneur Ulrica

Ulrica Källhammer (new surname Österlind) changed the negative net profit to a positive result in a brokerage firm that was on its way to be put to bankruptcy when she got the task to save it. - I didn't become popular in the male-dominated office when I pulled in company cars, put up budget goals and introduced weekly staff meetings.

- Some employees even refused making eye contact with me. It was a challenging period for me as a leader, yet the necessary changes had to be implemented to reverse the negative outcome. The company operated in two cities, 250 km apart, and Ulrica strategically split the organization into two separate firms. By the third year, the business returned to profitability, and shortly thereafter, she launched a new office in an additional city.

When Ulrica relocated to Portugal for a couple of years, she took on consulting roles with two prominent real estate companies in the country. - I aimed to understand the industry better, before I established my own real estate business in the Algarve, focusing primarily on Scandinavian buyers, shares Ulrica Källhammer in the article in Norrbottens-Kuriren.

 Link to the article in "Norrbottens Kuriren"