Strategic guidance for property investors, buyers, and real estate professionals.
Helping property buyers and investors make smart decisions, supporting real estate professionals to grow their business while helping agencies and teams expand, optimize operations, and reach new markets.
Supporting leaders, entrepreneurs, and companies in achieving growth and operational excellence. Services include executive coaching, leadership mentoring, market expansion strategies, and interim business development support.
Delivering executive search, helping companies hire top executives and specialists across industries. I specialize in identifying top talent, managing full recruitment cycles, and optimizing organizational staffing strategies to strengthen leadership and performance.
Ulrica Österlind's professional engagements, roles and experiences
Owner & Real Estate Advisor | Källhammer Real Estate Algarve, Portugal (2019–2020)
Sales Manager Nordics | Casaibéria Mediação Imobiliária, Algarve, Portugal (2018–2019)
Real Estate Consultant | Engel & Völkers, Algarve , Portugal (2018)
CEO & Owner | Mäklarbyrån L-Å Källhammer AB, Luleå and Boden, Sweden (2011–2017)
CEO & Owner | Mäklarna Gällivare AB, Gällivare, Sweden (2011–2017)
CEO & Owner | Mäklarbyrån L-Å Källhammer AB, Kalix, Sweden (2016)
Senior Recruiter & Executive Search Consultant | Right On, Sweden (2022–2023)
Operations Director & Head of Key Accounts | Proffice AB (Randstad), Northern Sweden (2006–2007)
Operations Director / Market Area Manager | Proffice AB, Norrbotten (2006)
Consultants Manager | Manpower AB, Norbotten, Sweden (2004–2006)
Operations Manager & Founder | Resurs i Norr Rekrytering, Norrbotten, Sweden (2007–2008)
Owner & Senior Consultant | Dirigir Consulting, The European Union, (2022–Present)
Owner & Executive Coach & Mentor | Dirigir Coaching & Consulting AB, Sweden (2016–2017)
Mentor | Nyföretagarcentrum Nord (Voluntary (2016-2017)
CEO & Operations Manager | Boströms Ur & Guld, Piteå, Sweden (2008–2011)
Ulrica Källhammer (new surname Österlind) changed the negative net profit to a positive result in a brokerage firm that was on its way to be put to bankruptcy when she got the task to save it. - I didn't become popular in the male-dominated office when I pulled in company cars, put up budget goals and introduced weekly staff meetings.
- Some employees even refused making eye contact with me. It was a challenging period for me as a leader, yet the necessary changes had to be implemented to reverse the negative outcome. The company operated in two cities, 250 km apart, and Ulrica strategically split the organization into two separate firms. By the third year, the business returned to profitability, and shortly thereafter, she launched a new office in an additional city.
When Ulrica relocated to Portugal for a couple of years, she took on consulting roles with two prominent real estate companies in the country. - I aimed to understand the industry better, before I established my own real estate business in the Algarve, focusing primarily on Scandinavian buyers, shares Ulrica Källhammer in the article in Norrbottens-Kuriren.
This is a short summary and freely translated from Swedish to English. Link to the article in Norrbottens Kuriren published 24/06/24 (in Swedish).
I had the pleasure of working with Ulrica and can highly recommend her.
She is professional, creative and goal-oriented. Ulrica is good at building relationships and has been a great asset to us, and to our clients and candidates.
I can highly recommend Ulrica!
I can highly recommend Ulrica in a recruitment process. Not only because she gave me the chance to get the top job I have today, but because during the recruitment process she was always available, responsive and committed.
She has the ability to manage the expectations and needs of both stakeholders, client and candidate, through efficiency and focus on communication and dialogue.
I had the privilege of having Ulrica as my manager working as a real estate agent. Ulrica is an excellent and fair leader who, in an exemplary way, guides and motivates an entire group toward high performance goals.
She creates valuable team spirit and is kind and determined in her communication to colleagues and partners . As an employee, I felt safe and received great coaching when I felt doubtful about certain situations.
Having Ulrica in a team is a big win for both the company and colleagues!
Ulrica is true leader who motives and inspires everyone around her. She is full of empathy and compassion and knows how to bring out the best in others.
She is someone who just doesn't talk about helping and empowering others but actually acts toward it.
She is a true mentor and true leader, and I am very honoured to meet her.
