Ulrica Maria Österlind Källhammer Dirigir Consulting

Development Starts Here!

Ulrica Österlind (former Källhammer) specialises in business development, growth and achieving targets.
Dirigir Consulting offers senior business development & sales strategies, expansion consulting & coaching and executive recruitment & senior talent advisory.
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Ulrica Maria Österlind

Experienced entrepreneur and business leader

Ulrica has successfully established numerous new offices and companies both domestically and internationally and have proven ability to lead teams, to identify growth opportunities, expertise in turn around businesses, and to improve financial performance and restructuring companies.

Her career spans roles such as CEO, business area manager, sales manager, operations manager, consultant manager, business coach, senior recruiter, and executive search consultant within the sales, recruitment, and real estate sectors. Ulrica brings a wealth of knowledge and extensive experience from her journey as a founder and owner of enterprises across diverse industries.

Ulrica is especially passionate about helping companies grow — building trust-based relationships, finding the right people, and creating long-term value. LinkedIn.

I have always focused on development for myself, organizations, teams, and clients, aiming for personal and professional achievements alongside profitable outcomes.
Ulrica Maria Österlind Källhammer Dirigir Consulting

The versatile entrepreneur Ulrica

Ulrica Källhammer* changed the negative net profit to a positive result in a brokerage firm that was on its way to be put to bankruptcy when she got the task to save it. - I didn't become popular in the male-dominated office when I pulled in company cars, put up budget goals and introduced weekly staff meetings.

- Some employees even refused making eye contact with me. It was a challenging period for me as a leader, yet the necessary changes had to be implemented to reverse the negative outcome. The company operated in two cities, 250 km apart, and Ulrica strategically split the organization into two separate firms. By the third year, the business returned to profitability, and shortly thereafter, she launched a new office in an additional city.

When Ulrica relocated to Portugal for a couple of years, she took on consulting roles with two prominent real estate companies in the country. - I aimed to understand the industry better, before I established my own real estate business in the Algarve, focusing primarily on Scandinavian buyers, shares Ulrica Källhammer in the article in Norrbottens-Kuriren.

This is a short summary and freely translated from Swedish to English. Link to the article  in Norrbottens Kuriren published 24/06/24 (in Swedish). *Ulrica changed her surname from Källhammer to Österlind when she married Staffan Österlind 26th of April 2025.

Business Development | Senior Recruitment | Real Estate Advising | Coaching | Start-Up Advising | Executive Officer
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